Exide Batteries Goes Green and Gold
Exide Technologies, a global leader in stored electrical energy solutions and a leading manufacturer of automotive batteries in Australia has taken a radical step in local battery manufacture.
Since 1935 Exide® has been starting Australia with its range of premium Australian Made batteries that are designed, built and used by Aussies in our diverse and unforgiving climate.
In recognition of Exide’s superior Aussie Made batteries Exide has gone GREEN & GOLD.
The internals of Exide’s Australian Made quality batteries have not changed however the colour has on a select range.
The batteries are now coloured in a green base with a gold lid that will stand out significantly on shelf. It is a limited edition range for the 2012 and proudly carries the Australian Made logo.
“This is big news in the battery business. Exide is uniquely placed, with our local manufacturing plant in Adelaide to make high impact coloured batteries that definitively identify our range of premium Australian Made products and to encourage consumers to ‘Go Aussie’. It differentiates Exide Australian Made Batteries from overseas imports and we are delighted with the incredible response. Consumers, through our expert battery retailers, have recognised the benefits of buying premium Australian Made batteries and this exercise makes the batteries visually identifiable like never before. Australian motorists understand the benefits of quality batteries and now just need to look for the green and gold. “Said Mr Andrew Duncan, Director Sales and Marketing, Exide Technologies.
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Exide Technologies is one of the largest battery suppliers and the technology exchange enables Exide® to remain at the forefront of meeting the needs of new vehicles. Truckline are proud to support Exide and have a range of Green and Gold batteries available in store.